Badge of Sports
Client: Adidas Group
Role: Art Director
Delivered: Photography guidelines & Design Direction
Problem:
Creating rules of photography and product image that would give the Badge of Sports department an opportunity to promote their activities regardless the type of sports.
Solution:
Created as a template, in these examples, the football shoe was used in front of the lifestyle photography where we see the athletes’ mood to complete brand experience while including the essential gear addresses the branch.
