Sportler des Jahres
Client: ZDF Channel Germany
Role: Art Direction, Key Art
Skills: Storyboarding & key art for stage and brand videos
Brief:
German broadcaster ZDF asked for an update on overarching visual key art for 2019 Sportsmen of the Year event.
Solution:
We outlined 5 logo designs and 2 visual directions for the overall packaging of the event.
https://www.sportler-des-jahres.de/
The Powerful Mind
Athlete is the powerful mind that overcomes his/her physical challenges, has power over the body and the DNA.
Sportler des Jahres ceremony celebrates the sportsmen’s essential qualities and awards the most powerful athlete
every year.
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The Composition
Taking an inspiration from the cell movement of our DNA, we used hard, strong texture and sport instruments with a sense of movement.
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Colour & lighting
We chose entertaining colourful lighting with the golden trophy in the middle.
